WEBSITE REDESIGN CONCEPT
WEBSITE REDESIGN CONCEPT

OAK & REEL

OAK & REEL

OAK & REEL

Sea, fire, and contemporary Italian.

Sea, fire, and contemporary Italian.

Oak & Reel pairs refined Italian cooking with seafood, fire, and warm Detroit hospitality. This concept brings those qualities forward through a richer, more atmospheric digital experience.

Oak & Reel pairs refined Italian cooking with seafood, fire, and warm Detroit hospitality. This concept brings those qualities forward through a richer, more atmospheric digital experience.

VIEW LIVE DEMO
VIEW LIVE DEMO
THE CONCEPT
THE CONCEPT

Shaped by the Sea. Kissed by Fire.

Shaped by the Sea. Kissed by Fire.

The concept draws from the contrasts at the heart of Oak & Reel—refinement and fire, precision and warmth, contemporary cooking and timeless hospitality.


Cinematic imagery, restrained motion, and editorial typography create a website that feels composed and elevated while keeping the food at its center.

CINEMATIC
STORYTELLING

SCROLL-DRIVEN
INTERACTION

RESPONSIVE
BY DESIGN

Designed and developed independently by Mix Interactive as a speculative concept. Not commissioned by or affiliated with Oak & Reel.

EXPERIENCE THE FULL CONCEPT.

Step into the live website and explore the full interactive experience.

VIEW LIVE DEMO

EXPERIENCE THE FULL CONCEPT.

Step into the live website and explore the full interactive experience.

VIEW LIVE DEMO